Sales Force management is essential for any successful auto dealership.

Dramatically increase the effectiveness of your sales force management with Dealer Socket’s Sales Force Management System, a complete solution for managing leads, sales teams, and marketing campaigns. Our software helps you better manage your sales team, including lead distribution and tracking, as well as contact management with potential customers. In a dealership, the sales force is the connection between customers and the company. It is a very important part of dealership management. Sales force drives the business’ revenue and success. However, it is not easy to manage a sales team as each person has different strengths and weaknesses.

Therefore, using a Sales Force Management System can help managers monitor the performance of the team by creating reports based on various criteria. It also helps them identify individual salesperson’s weaknesses and plan their training activities accordingly.

Improving the efficiency and effectiveness of the sales process:

The sales force is the team of people that sells the company’s products or services to other organizations or consumers. The Sales Force Management System involves the use of a series of activities designed to optimize the performance of the sales staff, and these activities are organized into four major elements that are known as the four P’s: planning, people, process, and performance.

Firstly, in terms of planning, we should develop a strategic plan for directing the organization toward its desired goals and objectives. The strategic plan must be capable of providing guidance for allocating an organization’s resources in ways that can enable it to achieve its desired goals and objectives. We should also develop tactical plans for achieving the strategic plan and for achieving specific goals within it. The tactical plans include an examination of what goods or services will be sold to whom, where they will be sold and how they will be sold. Secondly, in terms of people, we should select a qualified sales force composition with skills to achieve organizational goals while having enough knowledge and experience that can help them in dealing with customers. In addition, we should train new employees on how to deal with customers and sell goods or services through ongoing training programs. Thirdly, in terms of process, we should design a process for selling.

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